What do failed payments cost you?
Four numbers from your own product, and you see the revenue that slips away each month because cards fail, and what winning it back is worth.
How much MRR do failed payments cost you?
In your own currency
Share of revenue lost each month
Vendors estimate 20–40%
Vendors report 45–70% with smart retries
- Lost to failed payments
- 150a month
- Recovery would win back
- 75a month
- Won back in a year
- 900a year
An estimate from your own numbers: MRR × monthly churn × share of failed payments × share you recover. A year is twelve such months; it leaves out that a saved customer keeps paying after that.
How to win it back, step by step: Failed payments: the churn you can win back